Kraft Heinz Walmart NFC Campaign

Smart Packaging Is The Cheesiest

While we were recently at a Smart Packaging conference, we got an early preview of a multi-faceted NFC consumer engagement campaign launched by Kraft Heinz for Walmart stores across the United States. It is a great example of the power of one-to-one NFC reach, complete with in-store interaction, open status detection, and post-purchase gamification, all while collecting useful demographics. Find out all about this unique NFC experience.  And see how Illing Company can help design and implement YOUR smart packaging.