While we were recently at a Smart Packaging conference, we got an early preview of a multi-faceted NFC consumer engagement campaign launched by Kraft Heinz for Walmart stores across the United States. It is a great example of the power of one-to-one NFC reach, complete with in-store interaction, open status detection, and post-purchase gamification, all while collecting useful demographics. Find out all about this unique NFC experience. And see how Illing Company can help design and implement YOUR smart packaging.
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