Herbal Essences Tactile Bottles

P&G Expands Sensory Packaging for Visually Impaired

The innovative brand Herbal Essences will expand on all its shampoos and conditioners by early 2020 in honor of the recent October 10th World Sight Day. They will now include a new line of bottles that have tactile differentiations to aid the visually impaired perform daily tasks.  Want to see how your brand can incorporate “sensory” packaging into your mix? It’s easy, with Illing’s Envision platform.